Public Relations
Public Relations
Course Description:
This course provides a comprehensive introduction to the principles, strategies, and tactics of public relations (PR).
Course Objectives:
By the end of this course, students will be able to:
- Understand the foundational theories and practices of public relations.
- Develop and implement PR strategies and campaigns.
- Analyze the effectiveness of PR campaigns.
- Manage media relations and crisis communication.
- Apply ethical considerations in PR practices.
Course Outline:
- Definition and history of PR
- The role of PR in organizations
- Key figures in the development of PR
- Communication models
- Persuasion theories
- The role of media in PR
- Setting PR objectives
- Target audience analysis
- Message development and dissemination
- Tools and techniques for PR planning
- Building relationships with journalists and media outlets
- Writing press releases and media kits
- Conducting media interviews
- Social media and its impact on PR
- Components of a PR campaign
- Developing creative concepts
- Budgeting and resource allocation
- Case studies of successful PR campaigns