Certified Marketing Specialist CMS
Ensuring that every participant thoroughly understands the concepts of marketing is a key step in building a truly customer-focused organization. With this understanding, participants can substantially increase the chances of success of any initiative in the market place.
Course Outline
- PART 1 DEFINING MARKETING AND THE MARKETING PROCESS
- PART 2 UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE
- PART 3 DESIGNING A CUSTOMER VALUE—DRIVEN STRATEGY AND MIX
- PART 4 EXTENDING MARKETING