Certified Marketing Specialist CMS

Ensuring that every participant thoroughly understands the concepts of marketing is a key step in building a truly customer-focused organization. With this understanding, participants can substantially increase the chances of success of any initiative in the market place.

Course Outline

  • PART 1 DEFINING MARKETING AND THE MARKETING PROCESS 
  • PART 2 UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE
  • PART 3 DESIGNING A CUSTOMER VALUE—DRIVEN STRATEGY AND MIX
  • PART 4 EXTENDING MARKETING
  • Course fee KD 375

Enroll until 27 Jul 2020

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