Certified Marketing Manager-CMM

Ensuring that every manager thoroughly understands the concepts of marketing is a key step in building a truly customer-focused organization. With this understanding, managers can substantially increase the chances of success of any initiative in the market place.

Course Outline

1. Module 1: The Essence of Marketing
2. Module 2: Introduction
3. Module 3: Strategy
4. Module 4: Organizing the Marketing Function
5. Module 5: Creating Value: Consumers and Customers
6. Module 6: Creating Value: Product Development
7. Module 7: Branding and Brand Management
8. Module 8: Presenting the Marketing Plan