Social Media for Business Diploma
Our Social Media for Business diploma covers the key areas of how to use social media for business purposes and helps you see how you can make it a part of your everyday marketing. It is designed for anyone interested in marketing, event organising, for PAs developing a career, or owners of small businesses.
Diploma Outline
Upon successful completion of this diploma, you’ll be social media savvy and confident when it comes to digital marketing. Whether this is a part of your role or the main focus of your job, it’s never been more crucial to be on the top of your game when it comes to the ins and outs of social media and digital marketing.
With this diploma, you’ll get to grips with several key social media platforms, and you’ll explore the essential areas of search engine optimization (SEO), social media strategy, Google’s website tools, and more. As part of this training, you’ll have access to elective courses in web design, the Adobe Creative Cloud, and event management that will allow you to further tailor the programme to your interests and career objectives.
You may have used social media apps for years, but do you know how these platforms are managed and optimised behind the scenes by the marketers and advertisers who are trying to connect with users? With this programme, you will!
Aims and Objectives
Gain the skills required to confidently manage the social media presence of a business.
Pre-Requisites
There are no pre-requisites required for this diploma.
Career Path
With this diploma, you will be prepared for many opportunities, such as Digital Marketing Assistant, Social Media Specialist, Marketing Coordinator, and more.
CPD Points 135 (Awarded CPD points upon successful completion)
Core Courses
Blogging for Business
This course begins by exploring and using other people’s blogs to gain exposure, and then moves on to creating and managing your own blog, producing and distributing posts through social media channels, and building a network of fellow bloggers.
Facebook for Business
Learn how to use Facebook to help promote and market your company. Examining how businesses can maximise their social media presence, we look at the wide spectrum of opportunities that this social media platform offers a business.
Introduction to Google Website Tools
Learn how to best leverage the tools available from Google to enable you to maximise the impact of your business website.
LinkedIn for Business
This course is designed to bring you up to speed with using LinkedIn in a business environment. It guides you through how to get the most out of the platform, helping you to capitalise on the millions of contacts within arm’s reach.
Marketing Essentials
Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to market the company, effective advertising, and the four Ps of marketing products.
Social Media Strategy for Business
Social media is a crucial business tool and powerful method of communication. This course will help you formulate the right strategy for your business to effectively market to your target audience.
Instagram for Business
This course takes you through the basics of how to get started on this popular social media platform.
Video for Business
This course walks you through the technical aspects you need to know to create professional business videos and how they fit into the wider marketing mix.
Search Engine Optimisation (SEO) for Business
This course takes the mystery out of Search Engine Optimisation (SEO) so you can understand how to use it to your advantage.
Effective Business Communication
This excellent course will raise your game when it comes to business communication skills which is often top of the list of qualities demanded by employers.
ELECTIVE COURSES (choose two)
- LinkedIn for Jobseekers
- WordPress for Business
- Event Management Essentials
- Photoshop CC
- Animate CC
- Pinterest for Business
- X (formerly Twitter) for Business
- Illustrator CC
- Time Management
(Alternative subjects may be chosen if more suitable to your career goals.)