Certified Marketing Specialist

Course Objectives

1. Offers experiential analysis to understand the challenges of CMOs and Marketing Managers
2. Focuses on marketing management best practices, tools and models to implement an effective marketing and sales management system.
3. Emphasizes planning and executing strategic marketing programs.
4. Provides insights on how to develop:
   • marketing strategies
   • initiatives and programs to build and sustain a competitive market advantage.
5. Provides a practical framework for planning and controlling of marketing communication programs.