Basic Business Management

Basic Business Management:
Boot Camp for Business Owners

Owning a business requires a vision balanced with attention to detail. You need to be a generalist who understands the multiple aspects of running a business, as well as the ability to step back and see the big picture and to reach into the future.

The business environment is a complex place to be. Whether you wish to work as a consultant or freelancer, establish a corporation, or set up an operation that meets a need for a very particular type of customer, there is a tremendous amount of information that you need to know and to apply.

This three-day course provides essential learning for new business owners, whether the business is just in the idea stage or you have already begun and need to fill in the gaps.

This course will help you teach participants how to:

• Apply the best methods for creating, leading, and managing their own business
• Establish an organizational framework through operations, finance, and leadership
• Set up an effective and efficient system for hiring, retaining, and succession planning
• Start researching and designing their strategic plan
• Describe the essential elements of marketing, sales, and their company brand
• Apply financial and accounting terms correctly

Learning Objectives

• Who Are You and What Are You About?
• Designing Your Organizational Structure
• Introduction to Operations Management
• Understanding Financial Terms
• Getting the Right People in Place
• Getting Your Product Together
• Building a Corporate Brand
• Marketing Your Product
• Selling Your Product
• Planning for the Future
• Goal Setting and Goal Getting
• Succession Planning
• Managing Your Money
• Ethics 101
• Building a Strong Customer Care Team
• Training Employees for Success
• Leadership Essentials