EXTENSIVE FRANCHISE SUPPORT

1. Training Support
Training to operate an outlet is considered essential to the franchise success. GFC provides an intensive training program both in its training center and in one of its pilot center in Kuwait. While training cost is included in the Franchise fee itself, lodging and other expenses have to be covered by the Franchisee. The length of the training will vary from one franchise to the other.

2. Site selection and construction Support
GFC offers help and advice as well in the site selection of the proposed center. Moreover, we will help your Engineer in preparing the floor plan according to the specifications already set by the Franchisor.

3. Equipment Purchasing Support
GFC construction department will recommend to our franchisees a pre-approved list of equipment suppliers and will assist them in acquiring furnishing and signage according to the brand’s standards.

4. Center Opening Support
The launching of a new franchise business requires careful planning by both GFC and the new franchisee. So, we make sure to help you in preparing the marketing program of this special event and we may assist you as well by sending our field consultants to join your team and guide them during the first 2 weeks of operation.

5. On-Going Operational Support
Franchise Organizations are build around a proven franchise operation system. The experience and knowledge of both the franchisor and, later on, the franchisees is gathered in “Blue Prints” manuals that will guide new entrepreneurs in running their operations in an efficient and profitable manner.

6. Marketing & Advertising support
We, at GFC, recognize that the brand is the most valuable asset in the franchising system, and that marketing efforts should aim at maximizing its value. GFC makes sure to develop consistent messages in the different markets it operates in, as franchisees will receive on regular basis instructions, designs and materials for in-shop promotions, yearly, marketing calendars, cross marketing promotions, new product launches, Newspaper & Radio Ads, and other marketing materials according to the special co-operative Advertising program.

7. Technical & IT support
GFC’s technical staff will assist new franchisees before opening and afterwards, whether by being present at the center itself if needed or by being available for assistance by phone or email.

8. Research & Development support
GFC’s Franchisors make sure that each new product, procedure, or process are tested thoroughly at their pilot centers and markets before introduction.

9. On - going Communication support
All franchisees are kept informed of the new products, policies, procedures and events by way of periodic emails, phone calls, newsletters, updates, workshops and seminars, and during field
consultants’ training and inspections visits.

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